SOCIAL MEDIA + OVERTOURISM

PROTECT PLACES.

A place can be worth sharing and worth protecting at the same time. The question is not simply whether a location is secret. The question is what attention can do to it.

REACH CHANGES PLACES.

A post can travel much further than the person who made it. When the same place appears again and again, attention can become pressure.

NOT JUST SECRET SPOTS.

This is also about familiar bays, trails, crags, viewpoints and communities. A place does not have to be hidden for increased attention to change the experience.

BEFORE YOU POST.

Ask what your post adds, who it may bring, and whether everything you captured really needs to become public content.

← Back to STOP POSTING.